London Safari

London is a city that has everything from Michelin star restaurants to ancient baths - the only issue is working out where to visit and what to miss!

So rather than just pointing you in the right direction of the latest and the greatest (so many of those!) instead, it's about helping you discover what London has to offer through the lens of this years festival theme - Togetherness - brought to you by Festival of Hospitality, Always Thinking and our Trend Partner, PW/c.

Characterised by the growing awareness that we all exist as part of a wider ecosystem, this mindset is shaping how architects, designers and hoteliers develop place and space, and how retailers and restauranteurs are moving to community owned models building a sense of Togetherness.

So go and explore London through the lens of Togetherness and visit those places and spaces that are empowering a new era of connection, community, joy and care (for people and planet).

Community Commerce

As we move from an individually minded society to a collective one, we are seeing a rise in community commerce that is all about new ways of sharing, caring and collaborating. This desire for connection means that businesses and individuals are coming together through shared values putting collaboration and community at their core.

“Given the increasing complexity of our society and the issues we face, our ability to form, grow and work through networks has never been more essential.”

David Ehrlichman, author, Impact Networks

Escapism

As a pushback against the chaos and speed of everyday life, designers and architects are rethinking wellness-orientated design and are developing gathering spaces designed to allow people space to recharge, discover and slow. This is leading to hotels, retail and restaurants becoming destinations of sanctuary, focussing on customer wellness by building consideration and kindness strategies into their design.

“Brands must devote space to wander, going against usual operating models.”

Torquil McIntosh, co-founder of Sybarite

Joy

Amid rising inflation, rapid digitalisation and declining trust in institutions, more than ever we will be seeking out moments of Togetherness that spark pleasure, community-building and more meaningful moments that connect us with friends and family. As such we will be seeking out sensorial moments that push the boundaries of our senses and bring us a dose of joy.

“Happiness or joy is a need.”

Alexa Dagostino, Forbes Councils Member

360 Degree thinking

Focus is shifting from an off setting mindset and doing less harm, to a holistic 360 degrees understanding that we are all interconnected with a common sense of collectively belonging to Planet Earth. As a result we are seeing a new regenerative approach to how hotels, restaurants, retailers and brands consider their operations, services and the full lifecycle of their products.

“Sustainability is great; it does no harm, and it maintains the status quo. Regeneration, however, puts something back. It’s part of a cycle.”

Caroline Till, Franklin Till

 London Safari Map

London is the city that has everything from Michelin star restaurants to ancient baths - the only issue is working out where to visit and what to miss! So rather than just pointing you in the right direction of the latest and the greatest (so many of those!) instead it's about helping you discover what London has to offer through the lens of Togetherness and those places and spaces that are empowering a new era of connection, community, joy and care (for people and planet).