Theme
The Hospitality Equation
For 2026 the Festival of Hospitality will explore the many variables that shape successful hospitality projects and the wider industry, and focus in on the ways these variables interact to create real value.
Throughout the year, we will look at the people, experience, investment, pressures and decisions that influence how hotels come to life. Each event will focus on a specific part of the equation rather than trying to examine everything at once.
We want to open up conversations that usually sit behind closed doors. This includes the commercial realities that drive projects, the human motivations that shape decisions and the creative ambitions that make places worth visiting.
Our aim is to bring the industry together, break down silos and build a clearer understanding of how our different viewpoints and areas of expertise combine to deliver better projects and better experiences for everyone involved.
