Jacquemus at Selfridges
An oasis of calm and contemplation, the newly opened store within a store by Dutch studio AMO for luxury fashion brand Jacquemus at Selfridges is a celebration of earthiness and mindfulness. With curving floor to ceiling display shelves clad in hand applied terracuda clay that is synonymous with Provence where the brand was borne, the interior of the store celebrates an uneven and natural touch. The minimalistic neutral palette and soft curves that blend across walls, plinths and into seating encourage slow retail and a welcome unrushed moment.
