Berlin Safari
Berlin is a truly creative, unique city thanks to its inclusivity, multiculturalism & its sense of community. Those in the know are discovering the joys that Berlin has to offer through the lens of the key trend driving change in the hospitality industry - an industry poised to deliver ‘Feelgoodness’.
‘Feelgoodness’ is rooted in the growing need to build a better future and is leading restauranteurs, retailers, brands, architects, designers & consumers to imagine & explore a life of optimism, designing places and spaces that deliver joy and pleasure.
So why not explore Berlin via those places & spaces that will leave you with a hearty dose of ‘Feelgoodness’, brought to you by Festival of Hospitality, Always Thinking And our Trend Partner, PW/c.
Joy
Over the next year, more than ever, we’ll be seeking out joy, togetherness & moments of pleasure, both at home and out in the world. People will be focussed on spending time connecting with friends & family & seeking out multi sensory & emotive experiences that push the boundaries of all of their senses.
“Consumers in 2022 are finding ways to combat the feelings of fear and uncertainty, and looking to radical optimism as an antidote.”
Vogue Business, 2022
Escapism
The need for escapism and wellness-oriented design concepts has dominated all sectors from retail to hospitality especially since the start of the pandemic with brands & designers looking for interesting ways of creating moments of escapism amidst the chaos of urban living.
“We’ve done ourselves a disservice by thinking wellness only has to do with fitness and nutrition when we actually need to evolve to take a more proactive stance in the areas that truly impact our overall health, mental state, environment and culture in general.”
Joe Holder, Nike master trainer and founder of The Ocho System
Togetherness
The desire for connection has been highlighted by the pandemic and as a result we are seeing new models where businesses are coming together to help each other as a community. This is blurring the lines between how and where we work, shop, socialise and play. These new hybrid models are engaging in 'Togetherness', offering multiple options of how and where people engage with them, often crossing sectors in the same space. They bring people together with a shared value and keep collaboration and community at their heart.
“Given the increasing complexity of our society and the issues we face, our ability to form, grow and work through networks has never been more essential.”
David Ehrlichman, author, Impact Networks
360 Degree thinking
One of the positive outcomes of the pandemic has been the reaffirmation of our connection between our health and the planet. With this awareness has emerged a better synergy between us and the natural world around us. As a result we are seeing a new 360° perspective as people prioritise time and money on the things that bring them wellbeing & happiness, leading to conscious consumption and conscious hospitality.
“Sustainability is now a force for collective health that is interconnected with every aspect of our lives and interdependent on the world around us.”
Alex Hawkins, LSN Global
